Operating and managing a public transport service is complex and with huge, different challenges. These include Government regulation, routing, licence allocation, monitoring and scheduling.

Passenger and driver safety are an important and real concern too, whether rail, bus, minibus, taxi, or air operator.

Technology is ever-changing and, with it, the structure of the industry. We understand your needs for resource optimisation and accurate financial data for pricing, tax collection and cost management.

These complexities are compounded by insufficient, detailed information about your customer base, their travel patterns and home/work location, and much more.

This industry reality does not help you to increase passenger confidence and encourage your customers to use public transport, with the result that many commuters are finding other, more expensive, modes of transport to get to/from work.